Today's equity markets continue to show great strength and resilience, but that strength masks a new challenging dynamic facing all market participants, regardless of size. Whilst turnover in the global equity markets continues to rise, there is little doubt that money managers have become far more discerning about their choice of sell-side counterparties. Those brokers that are able to clearly demonstrate their value and expertise will be the overachievers in this new, highly competitive marketplace. Those that can't will become increasingly marginalized. Here, Fidessa's Anthony Martinez explores the challenges ahead and looks at some of the essential measures brokers can take to ensure they stay ahead.
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